Strategic Management

SWOT Analysis

SWOT Analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or project. As a subject of study, it encompasses understanding internal factors (strengths and weaknesses) and external factors (opportunities and threats) that can impact organizational performance. Students learn to systematically analyze these elements to make informed decisions, develop strategies, and achieve competitive advantages. Mastery of SWOT Analysis equips individuals with the ability to conduct thorough situational analyses, fostering critical thinking and strategic planning skills essential for business management and entrepreneurship.