Marketing Management

Advertising and Promotion

Advertising and Promotion as a subject delves into the strategies and tools used to effectively communicate and influence consumer behavior through targeted marketing campaigns. Students explore the creation, execution, and assessment of advertising efforts across various media platforms, including digital, print, and broadcast. The curriculum covers fundamental concepts such as branding, consumer psychology, market research, and the integration of promotional strategies to build brand awareness and drive sales. It also examines the ethical considerations and regulatory frameworks governing advertising. Through this study, students gain critical skills in creative development, media planning, and campaign management, essential for successful marketing in today's dynamic marketplace.